By Suzy Powell
The psychological power of colour should be used at any interview or important meeting to create a positive and lasting impression. You want to create the perfect image for a particular situation and if you feel good about yourself then you will simply ooze confidence. It is always important to dress in a colour that you feel comfortable and matches your outer person too. Take this into account too.
Lets go through the main colours and find out more.
Black is typically the colour of authority and power. It is popular as it makes people appear thinner. It is also stylish and timeless. Black outfits can make the wearer seem aloof.
White symbolises innocence and purity. White reflects light and is usually considered a summer colour. It is popular in fashion because it is light, neutral, and matches everything. The tiniest mark will show up so maybe not the safest colour to wear for the interview.
Red can make you feel energetic, confident and very ambitious. However you may also look as aggressive, domineering and impatient. Always best to wear red when you want to be recognised or to catch the eye of someone.
Pink may make you appear as sympathetic and understanding but the downside is that you may also appear under confident and dependent. Pink is a great colour to wear when you want to soften a serious business look.
Blue induces a sense of calm and will make you appear peaceful, trustworthy, and perceptive depending on the shade and depth of the blue. Fashion consultants recommend wearing blue to job interviews because it shows loyalty. You can however also appear as conservative and predictable. Wear deep blues when you wish to project authority, and opt for the lighter shades of blues when giving a presentation as a rule of thumb.
Green wearers will appear to be nurturing, dependable, and relaxed but green also has negative attributes of being risk averse, predictable, and boring. Wear green when you are feeling stressed or tired and it produces restorative results and helps you to relax.
Orange can make you feel enthusiastic, energetic, uninhibited and fun loving. It can also make you appear superficial, common and faddist. Orange is a great colour to show off your creativity and confidence at parties or other social events.
Purple will show that you are creative and in control, though you may appear a as bossy and impractical. Wear this colour in business situations when you need to project confidence and individuality.
Brown may make you appear as solid and reliable as brown is the colour of earth and is the colour of all things natural. Light brown can may you appear genuine while dark brown is similar to wood or leather so you could blend into the decor. Brown can also be sad and wistful so think carefully about the shade that you will wear and what with.
If you want to delve deeper into the world of colour psychology for fashion then find yourself an image consultant who is trained to carry out individual colour analysis.
They will look at various shades and textures rather than work on the level of colour. Professional image consultants may give you your very own personalised booklet of specific coloured textiles to use when shopping for a new outfit.