SCROOGLED!

scroogled

ICKY OR NOT, NEW ADS MAKE GMAIL WORSE
The bigger issue, though, is how much worse of an experience Gmail becomes as a result of these ads.
—Jared Newman
Time Magazine

NEW GMAIL LAYOUT SPAWNS TARGETED ADS THAT LOOK LIKE EMAILS
Gmail’s new layout doesn’t just keep your inbox organized, it also gives Google the perfect opportunity to send you unsolicited email ads.
—Mariella Moon
Engadget

“The breadth of Google’s information gathering about Internet users rivals that of any single entity, government or corporate.
—The Wall Street Journal

SCROOGLED NEWS
• Essentially, it’s Google-approved junk mail—like we need more of that.
—The Atlantic

SCROOGLED

[skr•oo•gulld] #scroogled
verb
Word origin:
Google’s ongoing use of invasive tactics to maximize their advertising profits.
4. The Google practice of going through your personal Gmail for keywords so they can target your inbox with ads.
See also: bug; eavesdrop; eyeball; listen in; observe; peek; peer; pry; scan; snoop; spy.
Sample sentence: Google put spam ads in my Gmail inbox that look like regular email—I’m Scroogled!

Scroogled. This is the term that Microsoft is throwing around again when it comes to how Google is treating its users with Gmail’s new ads that are presented in the form of emails.
Microsoft has updated its Scroogled.com site to focus on Google’s new advertising method, comparing Google’s methods to how Microsoft treats it own users on Outlook. The page links and highlights a number of articles that criticize Google’s techniques, and urges people to warn their friends on Twitter and Facebook by using the hashtag #scroogled.
Google’s new email advertising has sponsored ads show up in Gmail’s new “promotions” section. The ad emails are clearly labeled as ads and are in a different color then traditional emails.

#scroogled

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