The new Roberto Cavalli Underwear advertising campaign will star Elisabetta Canalis. The campaign was shot in London in mid November 2009 and was photographed by the famous photographers Mert Alas and Marcus Piggott, who have worked with Cavalli Maison for many years.
The color photos are set against the interiors of a private house where Louis XVI style velvet sofas, gilded mirrors, antique rugs, and baroque upholstery and drapes recreate the atmosphere of an intimate sophisticated nineteenth-century boudoir. The real protagonist here is body language, which expresses intriguing, mysterious, refined appeal.
Eva Cavalli, the Maison’s Artistic Director and present at the advertising shooting, chose a matching underwear set for Elisabetta in ‘animal print’ satin and black ‘Valenciennes’ lace: balconette bra, panties and suspender belt, along with a black silk robe trimmed with marabou feathers.
Full loose hair, high heels, and natural make-up but with an emphasis on the eyes to highlight magnetic appeal, complete the image of the Cavalli woman as portrayed by Elisabetta – free and sensual with a strong charismatic personality. The result is a seductive, provocative, feminine mood.
Roberto Cavalli said: “For my next underwear collection I was inspired by a real woman, with appeal, charisma and sensuality. Elisabetta Canalis and I have been friends for a while now, we have already worked together in the past and so I was sure she was just perfect for enhancing the spirit of this advertising campaign… and I was not wrong! Her Mediterranean beauty and intense appeal interpret an intriguing super-feminine woman…the result is amazing!”
Elisabetta Canalis said: “It was a great pleasure and huge privilege to work for Roberto and Eva. The Cavalli brand has always been synonymous with the made in Italy excellence and known all over the world. I am proud to represent it in this campaign, shot by two of the world’s greatest photographers, Mert&Marcus”.
Artistic direction: Eva Cavalli
Styling: Panos Yiapanis
Make up: Charlotte Tilbury
Hair: Paul Hanlon
Elisabetta Canalis wears matching underwear set from the Roberto Cavalli Underwear Spring Summer 2010 collection. The line was launched in 1999 and is produced and distributed by Albisetti SpA.